first direct, money wellness, Shot by Leonn Ward

  • Sarah Kavanagh

The wellness bank. first direct were committed to helping the nation have a healthier relationship with money. Leonn's style has a vibrant intimacy that puts individual style and character at the heart - something we felt she shares with first direct. She beautifully executed this photographic campaign which launched in prime outdoor poster sites, and is running across all print and digital media in the UK.