Fish Soho Salon & Styling Brand - YouTube Launch, Video Strategy & Production

  • Jayne Robinson

During my time at KMI Brands I launched a YouTube channel for Fish Soho (one of Boots' best-selling styling ranges, inspired by the salon of the same name) - I was part of the creative strategy, planning, digital execution and production of these videos, including assisting at the shoots. We wanted the video to reflect modern takes on mod and 90s styles, which gave a nod to the heritage of the brand.