We’re all going through a difficult time at the moment; our lives and our habits have been disrupted and we are having to learn new ways to behave daily. In response, studio Niceshit created this short passion film last week, as the full impact of Covid-19 began to be felt globally.
One major behavior that’s been impacted is the simple way we greet one another. In Barcelona, where Niceshit are based, they are used to giving long hugs, complicated handshakes, and tons of kisses – all of which started to feel somehow inappropriate and unsafe.
In collaboration with CNN’s Sarah-Grace Mankarious, they wrote, designed, directed, and animated this lighthearted and uplifting film about new no-contact greetings, ending with a PSA to direct those viewers needing more facts. We hope you’ll enjoy * e-high five *