Brief
A personal project to create the visual identity for Flat Out Jazz, a London-based swing dance duo who teach, compete and perform. The identity will primarily be used across social media and must consider accessibility to work well as a small scale icon. Importantly, it must capture the energetic, musical and playful spirit of the dance duo and not come across as too gendered.
Solution
A simple logo with jaunty sans serif type and a warm colour palette, inspired by jazz posters and album covers from various decades. The ‘J’ minimally nods to a musical note and saxophone, while the ‘Z’s’ become an energetic pattern that helps connect other elements back to the logo and form a coherent identity.