Flat101 is a leading Spanish digital agency, specialising on e-commerce and CRO solutions. They’ve been growing rapidly for the last couple of years and it was time to reconsider their visual expression. The creation of a new bespoke font was a key part of the brand refresh. Flat Sans is a slightly condensed, squared sans, with open counters and a generous x-height optimised for screen based usage. Its playful and unique retro sci-fi design would carry the personality of the agency across any application. Illustration style developed with Narcís Rodriguez