Flaunt Your Hair with Herbal Essences

We’re dialling-up the classic P&G brand. To celebrate the launch of the Herbal Essences bio-renew partnership with Kew, we’ve brought back the iconic in-shower moment with a vengeance, but this time for today’s empowered consumer. The campaign sets out to re-introduce Herbal Essence's original natural roots in a cut-through way - without losing the brand’s reputable sense of fun. It’s a smooth transition from the old ads of the 90’s and 00’s as the brand grows up from a notoriously cheeky label, to a sassy, empowering and naturally conscious haircare brand. Our ad centres around the proven power of botanicals to transform your hair and your attitude - set to an uplifting botanically based music video. In it our heroine lets loose in a moment of Herbal Essences botanical bliss, in the middle of the Palm House at Kew Gardens. This fierce attitude is carried through to the print and social assets, with the fully integrated campaign due to go live this summer across the UK and Europe.