Fleur de Lys

Fleur de Lys unites people who care about the planet and its people. They are a UK-based skincare brand that aims to launch at the beginning of 2021. We were asked to help build the foundations of the Fleur de Lys brand creating the logo, brand guidelines and marketing collateral. Based around artisan techniques in a modern setting our aim was to take this mix of traditional and modern into the visual structure of the brand.