Flora - Lockdown Fashion Shoot

  • samantha rushforth
  • Borja Marting
  • Flora Egyud

During quarantine I was challenged to concept and produce a lockdown shoot with available model & photographers isolating together. Based on the concept of enjoying time spent at home, relaxing and resting (in clothes that encouraged this behaviour), I commissioned Flora and her photographer partner Borja to capture a day in lockdown at their London apartment. Published on social and site channels, I also created an editorial post communicating this message: https://www.reiss.com/editorial/features/womens/ss20/brighter-days/