samantha rushforth Freelance Editor/Content Strategist & Social Media Manager | The Dots
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samantha rushforth

Freelance Editor/Content Strategist & Social Media ManagerLondon, United Kingdom
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samantha rushforth

Freelance Editor/Content Strategist & Social Media ManagerLondon, United Kingdom
About me
Hello, I'm Samantha. I'm a fashion journalist and editor with 7+ years of content creation experience. During my career, I have worked as a fashion & beauty editor (and digital strategist) at titles including Harper’s Bazaar Arabia, Hello!, OK! and Grazia Magazine in the Middle East. Now based in London, I specialize in creating commercially-led content with an editorial narrative. In my current role at Reiss, I create engaging content that blends the marketing-driven needs of a business with an authentic tone of voice, communicating the DNA of the brand from an original and elevated viewpoint. I manage all areas of offline and online content creation and strategy (writing for the blog, social media & other marketing channels) working closely with senior stakeholders to effectively execute a holistic brand vision.
Projects
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Work history
    Senior Content MangerREISS
    London, United KingdomFull Time
    After being promoted to Senior Content Manager in Jan 2019, I now have full ownership of all copy and content produced at Reiss. Reporting directly into the Head of Marketing, I work cross-functionally with the leads of the retail, brand and product departments to identify content opportunities that drive awareness, engagement and traffic. Responsible for creating and managing the seasonal and yearly global content calendars across all territories, ensuring all messages are aligned with short-term and long-term departmental objectives across the business. Responsible for writing, proofing and editing all copy including press releases, editorial/blog posts, social media copy, advertising/marketing communications, product tags, VM/retail displays and more. Responsible for the management, content strategy and growth of all social media channels (achieved 220% increase in Instagram followers in two years). Working closely with the internal creative team to produce optimised assets. Created the first Reiss tone of voice guide, now used across the business globally. Consult on the messaging/narrative and storytelling directive for all seasonal campaigns, working closely with the Creative Director and brand teams.
    Senior Global Editor - All Things HairUnilever
     - London, United KingdomFull Time
    Working as part of a global team of 30 editors, my role at All Things Hair included researching, writing and uploading bespoke beauty content to be transcribed for eight international All Things Hair platforms. Responsible for creating and educating wider team on best-practice SEO guidelines (implementing meta tags, ensuring image and keyword optimisation). Creating a balance of reactive and evergreen content based on commercial KPI's and trending topics Working closely with the content studio to brief and direct relevant assets for each story
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Skills
  • Content
  • Copywiting
  • Copywriting Editorial
  • Producing
  • Video
  • Creative Concept
  • Storytelling
  • Project Management
  • Writing
  • Concept
Education
    Bachelor of ScienceUniversity of Portsmouth
     - London, United Kingdom
    English Literature & Creative Writing
Awards
    C
    C
    Ultimate Entrepreneur AwardCosmopolitan Magazine Middle East
    Winner of the Cosmopolitan Magazine Middle East Entrepreneur of the Year Award for my app BEEM (business now sold.)