In turbulent times and growing consumer mistrust, insurance companies are under pressure to deliver services that go beyond annual policies. Royal and Sun Alliance (RSA) tasked me to brand and design their latest innovation: a new banking and lifestyle app targeting an emerging customer base: Gen Y, in particular students.
A mobile app concept that brings together all of a student’s outgoing financials in one place enabling them to plan more effectively, share bills with house mates and get the latest student offers and promotions.