Having worked across disciplines throughout my career, I bring experience in branding, print, digital, motion and experiential, combining to integrated solutions for clients.
With an eye for detail and a relentless drive to produce work that delivers; I push everything to be the best it can be, regardless of the size of job or client.
Projects
- Virgin Trains // onboard catering rebrandCreating a new brand for the on board catering service started under East Coast Main Line’s tenure with the foresight of an approaching buyout. The response had to be future-proof – suitable for an train operator running the east coast line to adopt. Across every consumer touchpoint. After settling on the name ‘The Foodbar’, the on board area was addressed. The space on the trains itself is a tight and crowded space. Therefore the branding was kept clean and simple with a complimentary cream and charcoal colour scheme, which lends a visually calming effect on the space.
- Flow // app designIn turbulent times and growing consumer mistrust, insurance companies are under pressure to deliver services that go beyond annual policies. Royal and Sun Alliance (RSA) tasked me to brand and design their latest innovation: a new banking and lifestyle app targeting an emerging customer base: Gen Y, in particular students. A mobile app concept that brings together all of a student’s outgoing financials in one place enabling them to plan more effectively, share bills with house mates and get the latest student offers and promotions.
- Bupa Global // onboarding online experienceWith nearly 80,000 employees worldwide, embedding the brand values from day one is big business for Bupa. The new fully responsive digital ‘Onboarding’ platform informs and welcomes new recruits before they start, and for the first few months of their role. A clean UI with engaging interaction design supports emotive content throughout the site, introducing new staff to the Bupa family in an environment that ensures the brand’s core messages are communicated clearly and consistently.Built as a multi-lingual WordPress site, which can be easily updated and customised, making new staff feel at home with relevant up-to-date content. http://gettingstarted.bupaglobal.com
- Rhubarb Short Film Comp // brandingWe all want to give fresh new talent a leg up in the industry. That's why the friendly folk at Intermarketing Agency have created Rhubarb – a short film comp for students and young filmmakers. Submit a script and director's treatment and they'll help make it happen. With the concept of 'work in progress', the brand plays on highlighting and crossing out on a script.I created the entire Rhubarb brand, starting with naming and concept of before creating print applications, designing the website and storyboarding and creating the video assets. rhubarb.intermarketing.com
- Bupa Global // 2015/16 'When' campaignNo matter where you’re from, how much cultures, traditions and languages may differ, we all have the same basic wants and needs. Keeping healthy is just one of them.It was this thought that guided our work for Bupa Global, delivering a campaign across seven markets around the world. No matter where its customers are, Bupa Global is there too. To bring the campaign to life, I created a toolkit that could be used in each market to localise content, making sure the message translated and was culturally sensitive and relevant.
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Work history
Design Director
Leeds, United KingdomFull Time
Design and direction. Passion and purpose.
As Design Director at Intermarketing Agency, and for my freelance clients, I work across branding, print, large format, film & motion and front-end web & app design. Having worked across disciplines throughout my career, I combine experience into integrated solutions for clients.
Skills
- Branding
- Digital Online Design
- Experiental
- Motion Graphics
- Advertising
- Web Design
- APP Design
- Large Format
Education
BA 1st Class Hons, Graphic Design
- Middlesbrough, United Kingdom