Flow London is a streetwear brand which takes influence from the streets of London. Most mood boards before final edit always tend to look busy. This project was deliberately busy, why London is popping and there is always something to do! Busy is better, and London sets the tone. Tracksuit Mafia the best-kept men, we say no to high-end fashion houses that have taken the 'Roadman' style way out of context. Simple is easy, and signature is the way forward before growing this brand any further we just want to be established. Concept // Lowkey Street Location // London 50mm