As Creative Director for FLOWERBX I worked to develop the brand from the shell consisting of only an identity and website to become an expanding global presence, aiming to become the first luxury global ‘flower brand’. Working across every touch point of the brand developing digital and print content, editorial platform THE CUT and FLOWERBMB features, marketing strategies and materials, strategic direction, product development and sourcing, art direction of all visual content, packaging, website UX and re-platform.
Music: Light Haze — Justin Black and Oscar Hill