Flowers - Aaron Taylor - Music Video
The artist came to us with this statement: "Black men are stereotypically perceived as threatening and menacing. I would like this video to juxtapose those stereotypical images with those
of black men portraying their softer and delicate side, aided by the use
We threw our creativity into this trying to trick the viewer in one direction before revealing something unexpected through clever camera zooms and reveals and ending on a moment of pure joy. We wanted to include some well thought out references from the 56 Black men project to the iconic raised black-gloved fists from the 1968 Olympics.
Featured on Clash music mag - https://www.clashmusic.com/news/aaron-taylors-flowers-is-a-meditation-on-fatherhood-and-blackness