Mid-Autumn Festival is one of the most important festivals in the Chinese culture. This popular festival falls on the 15th day of the 8th month of the Chinese Lunar calendar, which is in September or early October in the Gregorian calender. Using illustrations that depict joy and happiness during the Mid-Autumn Festival where the characters gather for kite flying to reach out for the full moon. The roundness of the moon symbolises family unity and harmony. These whimsical designs, a combination of traditional and modern hope to delight customers and mark the Mid-Autumn tradition with this unique mooncake collection.