THOMAS COOK AIRLINES
Social Activation / Experiential Marketing
Thomas Cook Airline’s winter campaign, 'Fly Yourself Sunny This Winter' - celebrates the launch of new routes from Manchester to Tobago.
Collaborating with ATL creative agency Amp to ensure the digital activation and traditional advertising worked in tandem. We partnered with illustrator Rob Pybus to cut through the grey and bring the sunshine to the streets of Manchester.
Bye Bye Winter, Hello Sunshine.
Mixing an ATL out of home campaign and targeted social media advertising, we invited all those in the Manchester area to join us for an extra special one off event in Manchester City centre. Broadcast on Facebook live with we brought those who couldn’t make it to watch as we transformed the streets of Manchester with a lightshow into tropical vistas of Tobago.
The campaign was a bold move for both brand and agency with fantastic results:
- 1,702,001 total Facebook reach
- 401,442+ video views
- +10.2% increase in social media following
- Up to 8,000 people will have passed the event