A hands-on art director with a passion to see ideas from the drawing board to the polished finished result. Not afraid to get behind a computer, write scripts or get stuck into animation and illustration.
Able art direct large scale productions, ensuring campaigns have a consistent, inspiring and unique look and feel. Confident behind the camera for photography and film, with over 9 years experience and clients that have ranged from beauty to airlines, and everything in between. I pride myself on innovative ideas executed to the highest standard. Always striving to stretch what's comfortable to create unique experiences on any platform.
Projects
- Thomas Cook Airlines #CatsOnAPlane A disruptive social campaign for both Thomas Cook Airlines UK and its sister airline Condor in Germany. The campaign objective was to increase social engagement and showcase what both airlines can offer during one of the peak booking periods of the year. Who better to put the airline's newly refurbished fleet to the test than the undisputed Kings of the Internet? ● 4,000,000 total Facebook reach ● 1,500,000+ video views ● +15% increase in both Facebook + Instagram following ● Strong industry press coverage in both the UK and Germany ● Videos are now featured on the in-flight entertainment system
- Game of Thrones chatbot#GoTBot In a world of direwolves, white walkers and dragons, one thing is missing: bots! Meet GoTBot, a Facebook chatbot with answers to all of your Game of Thrones questions. GoTBot is a created in solidarity with all the secondary characters you forgot about, plus all the titles and heirs that you never knew existed. It’s for those of you who realise that, in fact, you know nothing. Launched July 2017, GoTBot has seen phenomenal results in the first 2 weeks: ● 135 articles in 12 languages and an estimated 5.5 million coverage views ● Picked up by Mashable, The Verge, CNet and even Esquire magazine. ● Over 20,000 conversations with 15,000 GoT fans from all over the world. ● The longest conversation lasted 826 messages ● Impressive average conversation of 4 minutes 59 seconds ● GoTBot has seen over 600K messages since launch, growing daily ● Views of our agency website increased 62% MOM and 8,700 unique view in 2 days post launch
- Fly Yourself Sunny This WinterTHOMAS COOK AIRLINES Social Activation / Experiential Marketing Thomas Cook Airline’s winter campaign, 'Fly Yourself Sunny This Winter' - celebrates the launch of new routes from Manchester to Tobago. Collaborating with ATL creative agency Amp to ensure the digital activation and traditional advertising worked in tandem. We partnered with illustrator Rob Pybus to cut through the grey and bring the sunshine to the streets of Manchester.
Projects credited in
- #GoTBot, the Game of Thrones ChatbotIn a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions. GoTBot is a Facebook Messenger chatbot created in solidarity with all the secondary characters you forgot about, plus all the titles and heirs that you never knew existed. It's for those of you who realise that, in fact, you know nothing. While we set out to create a genuinely useful Chatbot experience for Game of Th
Work history
Visiting Lecturer
Lincoln, United KingdomFreelance
As an industry professional, I've been working with 2nd and 3rd year students. Providing mentorship and advice, to portfolio reviews and critiques. With talks and workshops.
Senior Art Director
London, United KingdomFull Time
Art Direction is my true passion. With a background in Producing and Copywriting
- enabling me to tackle projects ‘hands on’. Building campaign strategies, scriptwriting, editing, animation and photography.
Managing teams of creatives / production crews, budgeting and planning large scale campaigns and hiring talent.
I’m able to spot opportunities to produce innovative work and grow business. I’ve been instrumental in the development of the ‘Strategy and Content Production’ arm of Catch, resulting in Catch Studios. 3 years on, we’ve built a dedicated team.
Bringing in new clients to selling ideas to existing accounts, I have a keen eye on the operations side of creative work. Working hard to enabled both client and agency mutually to benefit from each brief.
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Skills
- Social Content Strategy
- Advertising Content
- Beauty
- Travel
- Art Direction
- Brand Stories
- Social Meda
- Advertising Production
- Design
- Creative
Education
BA (hons) Graphic Design
Lincoln, United Kingdom
Degree Show Organiser / Committee Member
Awards
DADI Awards (2017 Nomination), Best In-House App & Viral The Drum
2 nominations for this years DADI awards.
Viral category is entrants are decided by The Drum as a best in class category.DADI Awards (Nominee), Best Use of VRThe Drum
Thomas Cook Airlines - Fantasy Flights campaign was nominated for Best Use of VR. Using 360 cameras and integrating YouTube's native 360 capabilities to deliver an innovative integrated campaign across multiple platforms... fulll case study:
http://ed-hallam.co.uk/?portfolio=fantasy-flight