Thomas Cook Airlines #CatsOnAPlane

  • Ed Hallam
  • Sam Chatwin
A disruptive social campaign for both Thomas Cook Airlines UK and its sister airline Condor in Germany.
The campaign objective was to increase social engagement and showcase what both airlines can offer during one of the peak booking periods of the year. Who better to put the airline's newly refurbished fleet to the test than the undisputed Kings of the Internet?
4,000,000 total Facebook reach
1,500,000+ video views
+15% increase in both Facebook + Instagram following
● Strong industry press coverage in both the UK and Germany
● Videos are now featured on the in-flight entertainment system