Projects credited in
- Thomas Cook Airlines #CatsOnAPlane A disruptive social campaign for both Thomas Cook Airlines UK and its sister airline Condor in Germany. The campaign objective was to increase social engagement and showcase what both airlines can offer during one of the peak booking periods of the year. Who better to put the airline's newly refurbished fleet to the test than the undisputed Kings of the Internet? ● 4,000,000 total Facebook reach ● 1,500,000+ video views ● +15% increase in both Facebook + Instagram following ● Strong industry press coverage in both the UK and Germany ● Videos are now featured on the in-flight entertainment system
- Bud Futureproof MagazineFutureproof is a podcast, research and event series exploring the real problems, and everyday needs of people and their finances. With creative direction from the fantastic in-house team at Bud, my task was to design and art direct the first issue of the Futureproof initiative. Below is a selection of spreads and images from issue 1 Photography: Sophie Wedgwood
Work history
Creative DirectorBud
London, United KingdomFull Time
Leading the design & creative team – responsible for all aspects of the visual and interface design, art direction, UX, user research and testing.
Working across product, brand strategy and marketing during a hugely transformative year as we raised one of the largest Fintech Series A rounds in Europe and grew from 36 to 108 employees.
I created/built/managed the team, established robust ways of working, launched a new Bud brand and put in place a scaleable design system. I was also part of a newly created leadership team providing strategic leadership experience and discipline expertise for the company as it went through a period of rapid growth.
Creative DirectorStarling Bank
- London, United KingdomFull Time
Heading up the internal Creative Studio I was brought on board to provide creative leadership to a rapidly growing tech company. Responsible for the strategic development and implementation of all creative (visual design, art direction, creative strategy, copywriting and campaign ideation) across all channels, including; print, TV, OOH, in-app and online. Managing a team of 8, including two direct reports and working with external agencies, freelancers and 3rd parties.
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Skills
- Creative Direction
- UX
- UI Design
- Art Direction
- Apps Design
- Product Design
- Copywriting
- Interaction Design
- Brand Identity
- Branding Design