FOLD - a laundry app concept

  • Amy Lines
CLIENT: Small business start-upCreate an identity, logo and app design for a new 24-hour laundry locker service. Ensure the identity reflects the simplicity and ease of the process. This must feel high end but simple and modern to reflect the nature of the business without resorting to the literal.
The logo has its foundations in an origami swan. The swan, like our demographic projects an image of control; whilst furiously hard-working below the surface. Fold steps in to help them and keep their lives ruffle-free.