Follow the leader | Napapijri & ASOS 2021

The ASOS customer strives to be an early adopter of new trends, so we introduced Napapijri as the cool girl’s best-kept secret. Casting a poster girl that embodies these street-smart creds, we championed her as the leader of her girl gang and followed her on a journey to an under-the-radar spot. Along the way, we captures a series of candid street-style stills that hero the product in her everyday world. Ahead of her journey, we created a TikTok video around the Rainforest jacket, highlighting benefits of the handy front pocket – with our talent revealing what she can’t be without day to day and giving our customers a sneak peek into her must-have essentials for any outing.

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Companies

ASOS
- Fashion and Textiles
N
Napapijri

Skills

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