Food & Drink Futures 2019

  • Alex Hawkins

An in-depth report researched and written for The Future Laboratory, which includes an exclusive macro trend, Home Eatertainment. When it comes to food and drink, today’s consumers want more purposeful options – both for themselves and the planet. Pressure is steadily mounting on brands to balance these competing consumer demands as people look to connect their values with what they eat. Building on some of these shifts, this report introduces Home Eatertainment, the Future Laboratory's latest food and drink macrotrend. It features key trends, hard data, best-in-class case studies, consumer insight to help brands mitigate risks and seize opportunities in the food and drink industry in the years ahead.