Food & Drink Futures 2020

  • Alex Hawkins

An in-depth report researched and written for The Future Laboratory – combining market analysis, rising trends, case studies and consumer insights. In this report, I examine the growing demand for digital eating and drinking experiences amid the rise of Augmented Restaurants, Virtual Happy Hours and Media Kitchens. The research also considers how health and sustainability remain key business imperatives, as exemplified by Eco To Go and On-demand Farms. The report includes my latest food and drink macrotrend, Total Tastes, which explores how the image of health is changing as the food-as-medicine movement evolves to fit modern lifestyles. As our appetites become more holistic, the trend looks at the various ways we are reaching new levels of understanding about how diet affects our mental, emotional and physical wellbeing.