FOOD MINIMALISM

  • Christoph Maurer

Every human has a different shape and so do amapur‘s diet products. By giving each product category a different form and colour, this made it easy for returning consumers to remember their favourite products. By conveying the company‘s message through a minimalistic look, the impact of both the packaging and the ingredients come to the fore, so amapur‘s consumers can easily see that we used healthy vegetables and fruit in our products.