MY PHILOSOPHY
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STRONG TOGETHER
For me, teamwork is a mix of trust, collaboration, ownership and resourcefulness, combined with passion and fun. With these elements, we can create experiences that engage the imagination while inspiring each other.
SOLUTION SEEKER
I believe there is no room for negativity — only a positive can-do attitude. All projects present their own unique obstacles and no matter how challenging they might be, it’s only by embracing these problems we can perfect our designs and achieve our goals.
THE EXTRA MILE
I always aim to give 110% in everything I do. To achieve this, I actively seek out ways to improve my skill-set while also keeping up to date with the latest trends and research, strengthening both myself and the company at large.
Projects
- Booklet DesignWhile rebranding amapur from a digital perspective, I also needed to ensure that the site’s editorial counterpart met the same high standards expected of the company. To ensure that the print designs maintained amapur’s minimalist and positive branding, I personally oversaw each photoshoot for every picture used across a range of media, including booklets, flyers, and posters.
- UI Design for amapurWhen I rebranded amapur and its new dietary product range, I aimed to capture the kind of happiness people experience when they feel good about themselves and their bodies. To do so, I created a variety of playful, user-friendly landing pages which encouraged the user to become more familiar with the brand. I achieved this by demonstrating amapur‘s philosophy with tips and tricks designed to help people improve their diet in a positive way. After customers purchased products from the site,
- FOOD MINIMALISMEvery human has a different shape and so do amapur‘s diet products. By giving each product category a different form and colour, this made it easy for returning consumers to remember their favourite products. By conveying the company‘s message through a minimalistic look, the impact of both the packaging and the ingredients come to the fore, so amapur‘s consumers can easily see that we used healthy vegetables and fruit in our products.
Work history
Brand & UX/UI DesignerShape History
London, United KingdomFull Time
a
a
Graphic Designer / Art Directoramapur
- Berlin, GermanyFull Time
Completed redesign of eCommerce brand and packaging with strong focus on Online Marketing and Editorial Design.
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Skills
- Branding
- Adobe Creative Suite
- Editorial Design
- E-commerce
- Ad Campaigns
- Packaging Design
- Digital Design
- Art Direction
- Photography
- Social Media
Education
B
B
higher education diploma in Communication Design & Marketing ManagementBayrische Akademie für Werbung & Marketing
- Munich, Germany
Final Grade: 2,3 (approximate equivalent: B)