Food Network launched its brand new on-screen presentation on Tuesday 31st March 2015.
We wanted to create a new look that is bright, fun, exciting and mouthwatering.
The concept is that being around food is a great means of self-expression and the food that we create expresses who we aspire to be. We have created characters who are passionate and creative about what they do (artist, scientist, martial artist, conductor, dancer). They go from ordinary to extraordinary in our idents which gives us an insight into their personalities. They represent that Food Network is entertainment with food at it's heart.
The idents were shot over 4 days in 4 different locations, all in real kitchens. And the whole refresh was turned around in 6 weeks.