Footpatrol 'Change the Record' for International Women's Month

This year, Footpatrol wanted to bring fresh stories to the sneaker community for International Women's Month, showcasing women who have actualised change despite facing so many stigmas and challenges in their respective industries. We featured 4 amazing women: Amy Conroy (Paralympian, Wheelchair Basketball), Zarina Muhammad (Co-Founder of The White Pube), Intisar Abdul-Kader (Long-distance Runner) and Lyndsay McLaren (Founder of Neighbourhood Skate Club). I was brought on by female-owned Spring the Agency to develop and execute the creative for the campaign, which included heading up the design, art direction, strategy and talent selection. Powered by Nike!

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