An experienced multi-level creative specialising in streetwear and sneakers. From collaborating with Nike to helping start-up brands develop strategic campaigns, I sit across various areas of creative on a daily basis, offering a wide range of services including Art Direction, Design, Illustration, Organic + Paid Social Creative, Copywriting and Creative Strategy.
Projects
- Footpatrol 'Change the Record' for International Women's MonthThis year, Footpatrol wanted to bring fresh stories to the sneaker community for International Women's Month, showcasing women who have actualised change despite facing so many stigmas and challenges in their respective industries. We featured 4 amazing women: Amy Conroy (Paralympian, Wheelchair Basketball), Zarina Muhammad (Co-Founder of The White Pube), Intisar Abdul-Kader (Long-distance Runner) and Lyndsay McLaren (Founder of Neighbourhood Skate Club). I was brought on by female-owned Spri
- Titi Finlay X Skinnydip: Phone CasesI was invited to design a Limited Edition collection of phone cases for cult brand Skinnydip, using my signature graphic style and passion for inclusivity in sneakers. I developed my own graffiti-style lettering and used bold, bright colours that reflect my personal style. It was so great to bring my work in sneakers to a whole new audience!
- Nike: Everyone's Welcome by Titi FinlayI was invited to design a collection of patches and Limited Edition Hoody for the Nike By You space at Nike Town London, based on my viral graphics that centre around inclusivity in sneaker culture. The project was shared across the world and featured on multiple major platforms, and as a result, the hoody and workshops sold out instantly.
- 2023 Calendar: The Year of More Women in Sneakers | Titi X Sheaker MagI collaborated with the female-led sneaker magazine Sheaker Mag to design a Limited Edition 2023 calendar, filled with 12 powerful manifestos and our collective thoughts for the upcoming year in sneaker culture. The design features my signature bold, typographic style and words written by the women at Sheaker.
- Nike: FRESH by Titi FinlayI was invited to return to Nike Town for a second custom patch design project for the Nike By You space. The brief for this project was to design around the theme of 'AIR' in honour of Air Max Day 2022, so I chose to throw it back to the glory years of Air – the 90s. The patches I designed were bold, bright, nostalgic and ready for summer. As well as 14 individual patches, I hosted 2 tote bag customisation workshops, designed the space branding for two floors at Nike Town Oxford Circus and dealt
- Nike: Back to School with Big Kid FoundationI was thrilled to be asked to design Nike's Back to School 2022 identity for their collaboration with the Big Kid Foundation. Across two weeks, the event took over Nike Town Oxford Circus with various activities from sports to arts for Nike kids members to attend. I designed the spaces for two floors at Nike Town, as well as leading a kids manifestation journaling workshops where they decorated their own journals using stickers I designed.
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Projects credited in
- thy.self x NIKE #AIRMAXDAYthy.self is collaborating with Nike to celebrate Nike Air Max day alongside our favourite Sneakerhead, TiTi with our very first collaborative podcast! We'll be discussing the history of the Air Max, everything we love about the Air Max, what is a sneakerhead and wellness, with women in our community who are changing the game and everything in between! Plus we’ll be talking about the competition you might have seen across social media6
- thy.self Launches Podcast Self-Care Sis with Foundation FMthy.self Launches Podcast Self-Care Sis with Foundation FM - Listen in via Apple Podcast and Spotify! https://open.spotify.com/show/7o1RspkNv6Xs64aIThG6i9 https://podcasts.apple.com/gb/podcast/thy-self-radio-presents-self-care-sis/id1502321921
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Work history
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Freelance CreativeTiti Finlay Ltd
London, United KingdomFreelance
Having built up a wealth of experience across the creative industries, in 2022 I made the leap and set up my own freelance business. I primarily offer brand consultancy, art direction and creative strategy (with a social media focus) to streetwear, sneaker and luxury fashion brands. In addition to this, I am available to hire as a designer and artist (see projects for more). Previous clients include Nike, Size?, Nicce, Sidemen, ZRK and Refinery29.
Social Media Management, Art Direction + Creative StrategyLaced
- London, United KingdomFull Time
As one of the first hires at this start-up, I built Laced's social presence from scratch and went on to build and manage my own social team while assisting in leading the wider brand team day-to-day. As well as growing their Instagram following to 140K in less than 2 years, I was a key player in building out the brand's visual look and feel ensuring Laced was set apart from it's competitors with a clean, luxury aesthetic.
During my time at Laced, I was also able to develop and refine my understanding of data, which has increased my ability to create robust strategies for content and creative that not only achieve high engagement but contribute to overall business sales.
Spearheaded and developed the look & feel of Laced's overall content offering, from concept to finished result. This involved creative strategy and campaign development, building out art direction decks, casting talent, styling, on-set and post-prod creative direction, production and project management, with a strong understanding of product at the forefront of everything.
An example project was the launch of Laced's first ever SS22 campaign. With the goal of showcasing our bestselling summer product through luxury-yet-relatable styling, we produced over 50 assets across still and video that would hit various moments across the SS22 season. I took the lead role in this project overseeing all creative direction, styling, design, photography, casting and post-production.
Another notable piece of content was our International Women's Day campaign, featuring 8 women changing the game in the UK sneaker community through storytelling and video. This particular piece reached over 7M people across 24 hours showing the value and power of community.
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Skills
- Journalism
- Social Media
- Copywriting
- Social Media Management
- Art Directing
- Producing
- Fashion
- Creative Stragegy
- Brand Consultancy
- Design
Education
Bachelor of Arts (BA) University of Dundee
- Dundee, United Kingdom
BA (Hons) Fine Art (2:1)