Titi Finlay
Available

Titi Finlay

Social Media Content CreatorLondon, United Kingdom
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Oliver M. Tarcan
Leurit Rama
chloe jayne bonnard
Titi Finlay
Available

Titi Finlay

Social Media Content CreatorLondon, United Kingdom
About me
An experienced content creator specialising in sportswear, streetwear and sneaker content across all social media platforms, and a strong background in social media strategy, editorial content, copywriting and art direction.
Projects
  • Hosting Sneakers in 60
    Hosting Sneakers in 60I host a weekly IGTV show called Sneakers in 60 which lives on ASOS' Global Instagram and generates an average of 200k views every week.
  • Interview with Mike Cherman, Founder of Chinatown Market
    Interview with Mike Cherman, Founder of Chinatown MarketI was lucky enough to interview one of my idols, Mike Cherman, while visitng Sole DXB in Dubai with ASOS x Puma.
  • Sneakers in 60: Sole DXB Dubai
    Sneakers in 60: Sole DXB DubaiWe took the ASOS Insiders to Dubai's sneaker and music festival Sole DXB with Puma. This content performed really well showing that shooting on location is a successful way to excite our customers and boost engagement.
  • How to re-invent your old sneakers
    How to re-invent your old sneakersThis was the first IGTV to generate over 1.2million views in less than 24 hours on ASOS Global Instagram. I created this piece based on the online demand for tutorial-lead content, as well as wanting to encourage sustainability in the sneaker community.
  • Pericura: Art Basel
    Pericura: Art BaselCreated a brand identity for this Art Basel Miami pop-up. Deliverables included set design, decal stickers, menu design, and t-shirt design.
  • Sneakers in 60 Seconds | ASOS
    Sneakers in 60 Seconds | ASOSArt Direction (and occasionally the host of) this IGTV franchise for ASOS, aiming to build a culture and publicize the amazing sneaker brands offering we have on site.
Projects credited in
  • Laced Meets Dan Sandison Of Mundial Mag
    Laced Meets Dan Sandison Of Mundial MagI had the pleasure of shooting Dan Sandison of Mundial Mag as he sat down with Laced to talk footwear and football. Full interview: https://blog.laced.co.uk/laced-meets-dan-sandison-of-mundial-mag/
  • thy.self x NIKE #AIRMAXDAY
    thy.self x NIKE #AIRMAXDAYthy.self is collaborating with Nike to celebrate Nike Air Max day alongside our favourite Sneakerhead, TiTi with our very first collaborative podcast! We'll be discussing the history of the Air Max, everything we love about the Air Max, what is a sneakerhead and wellness, with women in our community who are changing the game and everything in between! Plus we’ll be talking about the competition you might have seen across social media
  • thy.self Launches Podcast Self-Care Sis with Foundation FM
    thy.self Launches Podcast Self-Care Sis with Foundation FMthy.self Launches Podcast Self-Care Sis with Foundation FM - Listen in via Apple Podcast and Spotify! https://open.spotify.com/show/7o1RspkNv6Xs64aIThG6i9 https://podcasts.apple.com/gb/podcast/thy-self-radio-presents-self-care-sis/id1502321921
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Work history
    ASOS logo
    ASOS logo
    Social Media Content CreatorASOS
    London, United KingdomFull Time
    An experienced content creator specialising in sportswear and sneaker content across all social media platforms. The main facet of my role is to create end to end narratives through compelling copy and content franchises for ASOS’s 20m+ social followers, that drive reach and engagement and support conversion. This involves casting models/influencers/talent, concepting new franchises, idea generation for campaigns, producing and art directing shoots as well as capturing organic agile content. In this role I’ve successfully worked in collaboration with various brands on content that resonates with multiple audiences, such as Nike, Adidas, Disney, LaQuan Smith, Puma and various other major brands.   An example project includes travelling to Sole DXB Dubai with Puma to showcase new season product, resulting in 3 pieces of content that reached over 10m people. Another recent project was the launch of LaQuan Smith’s first ASOS collection in the UK market. This included content capturing and campaign copywriting, ensuring the content resonated with our UK audience. In an ongoing piece of work, I manage the relationship with Nike to create new content franchises which showcase Nike product in action. Partnering with Nike allows ASOS to be part of the sports conversation online and act as an authority. Aside from this, day to day I work with platforms such as Sprinklr, Hootsuite and Netbase, scheduling and approving content and ensuring the ASOS tone of voice remains consistent.
    N
    N
    Social Media ManagerNo Bull Business School
    London, United KingdomFreelance
    Helped establish branding/creative and built a social strategy that grew No Bull Business School's Instagram following from 2k to 16k followers in the space of one year. Responsible for the written copy, graphic design, content creation and engagement of their various social media channels, as well as planning and executing editorial content for their website.
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Skills
  • Journalism
  • Social Media
  • Copywriting
  • Social Media Management
  • Art Directing
  • Producing
  • Fashion
Education
    University of Dundee logo
    University of Dundee logo
    Bachelor of Arts (BA) University of Dundee
     - Dundee, United Kingdom
    BA (Hons) Fine Art (2:1)