Projects credited in
- thy.self x NIKE #AIRMAXDAYthy.self is collaborating with Nike to celebrate Nike Air Max day alongside our favourite Sneakerhead, TiTi with our very first collaborative podcast! We'll be discussing the history of the Air Max, everything we love about the Air Max, what is a sneakerhead and wellness, with women in our community who are changing the game and everything in between! Plus we’ll be talking about the competition you might have seen across social media6
- thy.self Launches Podcast Self-Care Sis with Foundation FMthy.self Launches Podcast Self-Care Sis with Foundation FM - Listen in via Apple Podcast and Spotify! https://open.spotify.com/show/7o1RspkNv6Xs64aIThG6i9 https://podcasts.apple.com/gb/podcast/thy-self-radio-presents-self-care-sis/id1502321921
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Social Media Content CreatorASOS
London, United KingdomFull Time
An experienced content creator specialising in sportswear and sneaker content across all social media platforms. The main facet of my role is to create end to end narratives through compelling copy and content franchises for ASOS’s 20m+ social followers, that drive reach and engagement and support conversion. This involves casting models/influencers/talent, concepting new franchises, idea generation for campaigns, producing and art directing shoots as well as capturing organic agile content. In this role I’ve successfully worked in collaboration with various brands on content that resonates with multiple audiences, such as Nike, Adidas, Disney, LaQuan Smith, Puma and various other major brands. An example project includes travelling to Sole DXB Dubai with Puma to showcase new season product, resulting in 3 pieces of content that reached over 10m people. Another recent project was the launch of LaQuan Smith’s first ASOS collection in the UK market. This included content capturing and campaign copywriting, ensuring the content resonated with our UK audience. In an ongoing piece of work, I manage the relationship with Nike to create new content franchises which showcase Nike product in action. Partnering with Nike allows ASOS to be part of the sports conversation online and act as an authority. Aside from this, day to day I work with platforms such as Sprinklr, Hootsuite and Netbase, scheduling and approving content and ensuring the ASOS tone of voice remains consistent.
Social Media ManagerNo Bull Business School
London, United KingdomFreelance
Helped establish branding/creative and built a social strategy that grew No Bull Business School's Instagram following from 2k to 16k followers in the space of one year. Responsible for the written copy, graphic design, content creation and engagement of their various social media channels, as well as planning and executing editorial content for their website.
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- Social Media
- Social Media Management
- Art Directing