Nike: FRESH by Titi Finlay

  • Titi Finlay
  • Niamh Madden
  • Stephanie Hulbert - Thomas

I was invited to return to Nike Town for a second custom patch design project for the Nike By You space. The brief for this project was to design around the theme of 'AIR' in honour of Air Max Day 2022, so I chose to throw it back to the glory years of Air – the 90s. The patches I designed were bold, bright, nostalgic and ready for summer. As well as 14 individual patches, I hosted 2 tote bag customisation workshops, designed the space branding for two floors at Nike Town Oxford Circus and dealt with the print production of the full project.

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