FOR:EV - Leading the Charge

Question: As a start-up, how can we stand out in a competitive, saturated market? Answer: Total brand rebuild of Scottish EV infrastructure start-up to challenge the monotony of the sector and champion their unique product offering. Strategic reappraisal of brand and business delivered practical brand and comms guidelines, bold and disruptive new identity, guided user-focused product development, created marketing / strategic communications plans, established strategic partnerships and trained their internal team to deliver the vision. Impact: Tripled FOR:EV’s install rate in 6 months, secured partnerships with some of Scotland’s most culturally significant brands including Hibernian Football Club, and won multi-million pound investment from Scottish National Investment Bank. Agency: Theobald Fox for FOR:EV. Role / Team: Lead creative strategist guiding three creatives alongside PR lead and partnership manager, reporting into FOR:EV board and CMO, and training their internal team of 12 staff. Responsibilities: Brand, Business, Communications and Partnership Strategy | Brand Positioning | Brand Identity | Internal Culture Strategy | Internal Training | Media Relations