Multi-disciplinary creative, strategist, producer and copywriter applying creativity, communication and systems-level strategic problem solving to change behaviours and inspire action. Peer-reviewed good egg.
Guided by 10 years' of diverse experience in commercial creative, Matt's support enables senior leadership to utilise tried-and-tested systems-level approaches to brand-building, stakeholder engagement, partnerships, campaigns and strategic communications to increase value, unite their teams, motivate audiences and accelerate positive impact.
His work strengthens the effectiveness of your organisation, makes people care about what you do, and empowers them to act in the way you want them to.
Previous clients include: Ally Capellino, Arena Flowers, Blue Prosperity Coalition, BMW, Bowers & Wilkins, C&C Group (Addlestone’s, Blackthorn, Chaplin & Cork’s, Magners, Orchard Pig), Campaign Against Living Miserably, Common Seas, Culture Club, Decoy Studios, Earth Change, Erasure, The FACE Magazine, FOR:EV, Frerejean Frères, Fulham Pier, HKS, Inc., Japan National Tourism Organisation, Live Nation, Lucky Saint, MARRKT, MATE. Bike UK, Ministry of Sound, Pacific Entertainment Media, Phyconomy, RHA Audio, Secret Cinema, Soho House, SSE / OVO, Starling Bank, Tokyu Hotels, Transport for London, The Hall Collection (Can Bordoy, Eat Botànic, Son Moli), The Waitt Institute, UK Centre for Ecology & Hydrology, Visit Britain, Visit Cornwall and more.
Projects
- MATE. Bike UK - Integrated CampaignQuestion: As a regional franchise, how do we replicate the brand’s original success in Scandinavia and Europe? Answer: One territory’s plans rarely fit another, so Matt took MATE. Bike UK back to the drawing board to establish key audience targets, growth plans, bespoke multi-point digital marketing campaigns, PR engagement strategies, product promotions, physical activations in a number of UK cities, and a wealth of content. The campaign identified, inspired and enticed a new type of cyclist
- Campaign Against Living MiserablyQuestion: How can we overcome social stigma, be taken seriously by policy-makers, attract ambassadors, build support and drive revenue? Answer: Get serious and unite behind the mission, but protect the genesis of the movement. Matt spent several years as part of the team who transformed CALM from principled agitator to respected leader, bringing a maturity which commanded the respect of governmental policy-makers and corporates, and began the normalisation of conversations around men’s mental h
- Starling Bank - Bank of Mum & Dad (and him, and her, and them)Question: How do we build trust as a new service provider without any opportunity for face-to-face interaction? Answer: Banking relies on trust more than any other institution. Traditionally this was established through human contact in physical branches - but in the digital age that became stale and impractical. Working alongside their in-house team, including founder and CEO Anne Boden, Matt led the concept and developed their personality and tone to secure highly-trusted relationships throu
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Work history
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Co-Founder / StrategistHornbeam & Co.
London, United KingdomFull Time
Hornbeam & Co. is an impact accelerator which provides strategic communications and counsel to the innovators creating a sustainable future.
Freelance Designer
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Skills
- Advertising
- Art Direction
- Strategy
- Communications
- Brand Strategy
- Marketing Strategy
- Copywriting
- Campaigns
- Project Management
- Business Development
Education
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Graphic Design B.A HonsThe University of Brighton
- Brighton, United Kingdom
Long live art school.