MATE. Bike UK - Integrated Campaign

Question: As a regional franchise, how do we replicate the brand’s original success in Scandinavia and Europe? Answer: One territory’s plans rarely fit another, so Matt took MATE. Bike UK back to the drawing board to establish key audience targets, growth plans, bespoke multi-point digital marketing campaigns, PR engagement strategies, product promotions, physical activations in a number of UK cities, and a wealth of content. The campaign identified, inspired and enticed a new type of cyclist (often with very little previous experience or interest) and challenged the dominance of cars as the go-to for urban mobility. Impact: Increased sales by 130% in just four months with an average 10:1 ROAS across all channels, selling out all stock 3 months ahead of schedule. Agency: Theobald Fox for MATE. Bike UK. Role / Team: Lead strategist overseeing team of five creatives at Theobald Fox, plus two digital marketers, multiple content creators, press office, partnerships manager and countless influencers. Responsibilities: Growth Strategy | Campaign Strategy | Creative Direction | User Experience and Front-End Web Development | Digital Marketing | Influencer Strategy | Live Events | Content Production Press Engagement | Sales Promotion