Forage' required us to contact a designer or a design agency that we admire and ask them for a brief. We were encouraged to do this in a way that was unique, unusual and something that would grab the attention of our chosen audience. The result would be relevant to our chosen designer and really push the boundaries of our practice.
This project was a collaboration with design partner Evie Wright. We decided to contact a big inspiration of both of ours, Morag Myerscough. Her designs, her work ethic and the fact that she is a highly successful female designer all made her the perfect person for us to be inspired to contact.
Inspired by her online presence on twitter in which she was tweeting colour and numbers in relation to a future project, we decided to try and get her attention through a 'online takeover' using the hashtag #superbrief in which we created an exciting project and then got others to tweet about it to her, so it was inevitable that she would see it.
With reference to her love of pattern, type and creating an environment for people, we decided to create a giant puzzle, that we then took into the city of Norwich and encouraged the public to play around with. We re-wrote the poem 'Oh captain, my captain', a poem about admiration and respect, in a way that asked for a brief and hand painted it onto one side of the puzzle.The other side of the puzzle was painted with a unique pattern that represented myself and Evie.
We extended our project further, using the visual identity to create t-shirts that we used whilst out with the puzzle, small puzzle pieces which we stuck up around the city before the day and a hand made and bound book explaining the project that we then sent to Morag Myerscough.