Ford Kuga - online prelaunch/launch.
The creative concept (which ran across the whole digital campaign: web videos, microsite, banners, interactive banners, video banners, DEMs) along with the tagline is "REJECT THE ORDINARY".
The aim was to highlight and promote the uniqueness of the car itself, which is the first compact SUV crossover that Ford has ever launched in Europe. A model breaking the rules.
We were among the very first ones in Italy to use light painting in advertising (year: 2008). Performers: PIPS:lab (http://www.pipslab.org) - Dutch artists based in Amsterdam.