The Dots
The Dots
Log in
Join
Join now for free

Ford Mondeo's Musion 3D holographic stage presentation at the Geneva International Motor Show

  • Simon Kotowicz

A good while ago I was the Creative Lead for this ambitious project. It was a live stage show that featured a 3D holographic element. Ford would place their car on the stage and then our holographic presentation would be projected using a system called Musion 3D Holographic Projection. Using three front and three rear projections onto a clear screen set at 45 degrees to the stage, the presentation would blend seamless with the real objects creating a holographic effect.

Report

Project Tags

Companies

  • Imagination logo

    Imagination

    • Advertising

Skills

\",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/C8mHru2ifQF/\"},\"properties\":\"~project~project~attributes~blocks~2~attributes~xMedia~attributes\",\"title\":\"Yes My Lord Ltd on Instagram: \\\"Part of the projection element for a Musion 3D holographic stage presentation at the Geneva International Motor Show.\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/222517\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/222517/relationships/x-media\",\"related\":\"v1/embed-blocks/222517/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/C8mHru2ifQF/\"}},\"xMedia\":\"~project~project~attributes~blocks~2~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~2~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/1098617\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/1098617/relationships/invites\",\"related\":\"v1/projects/1098617/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/1098617/relationships/owner-page\",\"related\":\"v1/projects/1098617/owner-page\"},\"data\":{\"type\":\"pages\",\"id\":\"709233\"}},\"owner-user\":{\"links\":{\"self\":\"v1/projects/1098617/relationships/owner-user\",\"related\":\"v1/projects/1098617/owner-user\"},\"data\":null},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/1098617/relationships/owner-roles\",\"related\":\"v1/projects/1098617/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/1098617/relationships/page-collaborators\",\"related\":\"v1/projects/1098617/page-collaborators\"},\"data\":[{\"type\":\"pages\",\"id\":\"75930\"}]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/1098617/relationships/user-collaborators-summary\",\"related\":\"v1/projects/1098617/user-collaborators-summary\"},\"data\":[{\"type\":\"users\",\"id\":\"124410\"}]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/1098617/relationships/side-hustle-skill\",\"related\":\"v1/projects/1098617/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/1098617/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/1098617/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/1098617/relationships/x-likes\",\"related\":\"v1/projects/1098617/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/1098617/relationships/x-in-lists\",\"related\":\"v1/projects/1098617/x-in-lists\"},\"data\":null},\"ownerPage\":\"~project~project~attributes~ownerPage\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"Ford Mondeo's Musion 3D holographic stage presentation at the Geneva International Motor Show\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"enableJobsForYouFallback\":null,\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";