Ford x Sidetracked Magazine Partnership

  • Joe Shields

A self-initiated editorial partnership in the mountains of Norway.

I spend an embarassing amount of time looking at pictures of mountains. So when Ford wanted some adventure, I proactively reached out to names I knew of, and got us a media and influencer partnership.

The idea – to travel from Fjord to Fell in Norway's last long(ish) days of summer.

The result – a short adventure film with social amplifications, a collection of 40 stunning photographs, and written articles in print (below) and online:

I art directed the shoot. And acted as assistant editor for the written articles.