The publication measures 102.5mm wide, 215mm high and 65mm deep, weighing the same as a standard UK brick. The publication is split into two sections, exploring the user, and the role of the designer - viewing the book as an object in itself. The sections are read from either side of the book, requiring engagement from the user, with the weight of the publication exaggerating the force needed to perform this action engaging the user and bringing more impact to the format.