Ruby Beard is a graphic designer, artistic curator and recent graduate of Leeds Arts University, with a creative eye that favours juxtaposing the unexpected and renewing the familiar.
Ruby is currently based in Leeds – an ideal location for collaboration with a diverse community of artists, writers and photographers. As a publisher and designer, she aims to celebrate the work of her peers within the arts and culture sphere, creating space for emerging talent alongside established creatives across a range of disciplines.
Challenging pre-conceived forms is a pillar of her practice, experimenting with the unconventional to encourage dynamic engagement with text and imagery. With a focus on print design and visual identities, her work reflects a tension between old and new modes of communication; typography and imagery are meticulously shaped and placed in concert with layout and colour palette, resulting in work that is simultaneously beautiful and thought-provoking.
Projects
- Form; A Conversation about Book DesignThe publication measures 102.5mm wide, 215mm high and 65mm deep, weighing the same as a standard UK brick. The publication is split into two sections, exploring the user, and the role of the designer - viewing the book as an object in itself. The sections are read from either side of the book, requiring engagement from the user, with the weight of the publication exaggerating the force needed to perform this action engaging the user and bringing more impact to the format.
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Projects credited in
- Leeds Arts University, BA (Hons) Graphic DesignThis course will encourage you to develop your voice, opinions, and individual understanding of graphic design. You will explore creative, social, and ethical contexts of contemporary visual culture within your design practice. We are industry-focused and you will seek problems to solve and audiences to connect with. Year One. Focusing on the fundamentals of visual language you will investigate methods and design practice around type, language, image, meaning and message. You will work with an21