Formula 1 Race Promos

A series of 30 second edits encompassing races from the 2018-19 F1 seasons. These spots were created with a 2/3 day turnaround, edited in house at Wieden and Kennedy w/ David Toba and then animated in post at Time Based Arts with sound design from String and Tins. The content of these promos had to include the narrative of the relevant race, memorable moments from the event and then any cheeky fan banter we could squeeze in. Their job was to be relevant and as enjoyable for fans as possible. I was a creative in this process, working under creative directors; Dan Norris and Ray Shaughnessy and alongside various creatives; Abbey Monteiro and Oscar Powell.