For the 2018/19 season, Formula 1 collaborated with the Chemical Brothers. Together they re-mixed a track from the CB’s new album, NEEEUM. This track is the fastest track in the world. For the launch, I created social content to engage 9mil followers on Instagram. The content was spread over the weekend that the track was released.
Lead creatives: Tom Reas, Liam Riddler, Chris Gray
Creative Directors: Dan Norris, Ray Shaughnessy
Comms Planner: Lee Ramsy
Animation: Time Based Arts