Fortius Clinic rebrand

The aim was to create a brand new identity for a medical organisation. As the organisation was heavily linked to the colour purple, I stripped the remaining colours and created a brand new main identity based on one colour only. As there are other departments I decided to use different colours to differentiate them. The result was a minimalistic theme, which had to be translated across all their platforms - from printed marketing collateral to digital environment. The main colour, the logos and the logomark had to remain the same, as the client was incredibly happy with them and felt that the customers felt a certain connection with them, and are already recognisable on its own and they wished not to tamper with that. I have taken the logomark and moved it further into the foreground and built a new identity based on it, as it could be easily translated across all the other departments, it also felt very modern, can stand on it's own, and most importantly it' is and remains recognisable.