Projects
- Fortius Clinic rebrandThe aim was to create a brand new identity for a medical organisation. As the organisation was heavily linked to the colour purple, I stripped the remaining colours and created a brand new main identity based on one colour only. As there are other departments I decided to use different colours to differentiate them. The result was a minimalistic theme, which had to be translated across all their platforms - from printed marketing collateral to digital environment. The main colour, the logos a
- SumocoPLATFORM CREATED FOR A MEDICAL ORGANISATION FORTIUS CLINIC TO HELP THEIR CONSULTANTS ACCESS THEIR PATIENTS' INFORMATION AT THE TIP OF THEIR FINGERS. THE APP/PORTAL IS MEANT TO MAKE THEIR JOB EASIER IN COMPARING DIFFERENT PATIENT INFORMATION, ACCESSING THEIR AN THEIR PEERS' STATISTICS ABOUT A PARTICULAR CASE, DIAGNOSIS, DISEASE, COMPLICATION. THIS WAS AN INTERESTING PROJECT, AS I'VE NEVER BEFORE WORKED WITH THE "FINAL AUDIENCE" THE APP/PORTAL IS MEANT FOR, BUT THE CONSULTANTS WE'RE A MASSIVE PRES
- Sumoco brand identityTHE TASK WAS TO CREATE A LOGO FOR A PORTAL THAT REFLECTS IN ITS SIMPLICITY WHAT THE PORTAL IS FOR - TO BE USED BY MEDICAL PROFESSIONALS TO STORE, COMPARE AND QUICKLY LOOK UP THEIR PATIENT'S DATA. THE PROJECT TOOK ME TO AN INTERESTING PATH OF THINKING OUTSIDE THE BOX, AS I HAD THE PRIVILEGE TO CREATE THE LOGO IN 3D, CREATING A MODERN, DIGITAL ONLY LOGO WHICH REFLECTS THE PORTAL AND THE MODERNITY OF IT.
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Work history
DesignerInvestors in People
London, United KingdomFull Time
Led the complete rebrand
Lead branding, in-house, digital designer.
Managing multiple projects from conception to completion according to deadlines.
Creating/artworking visual designs that communicate brand identity
(including the design, colour palette, typography style guidelines business cards, email/web/print banners, cards/invites, POS, posters, web/social media graphics, illustrations, brochures, reports, video content and photography)
F
F
Freelance graphic designerFreelance
London, United KingdomFreelance
Art direction and concept design & development in projects of branding, corporate identity, print ads, editorial, outdoor billboards, social graphics and illustrations
Collaborated with other artists (multimedia content - animation, video content, graphics)
Created motion graphics for titles, digital illustration, conceptualised characters, infographics, established a stylistic theme
Created content for web, presentations, educational and corporate films; from start to completion within deadlines
Collaborated with Cambridge University student body to create a series of infographics (print and digital)
Produced effective and quality graphics for print and display at events/presentations
Clients: brandAnonymous, Churchill Music!, Anglia Ruskin University, Cambridge University, TAB Cambridge, VHR, Mimeo, Leigh Dee Rawlins, User Voice
Developing brand identity (delivering all aspects of identity; website, tags, logo, guidelines)
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Skills
- Film
- Visual Arts
- Print Design
- Design
- Illustrator
- Indesign
- Office
- Photoshop
- Word
- Art Direction/copywriting/creative/digital/build/campaigns
Education
C
C
Graphic DesignCambridge school of Art
- Cambridge, United Kingdom