Fortnum & Mason – Product Identity & Packaging Design

Under the creative direction of the design studio Otherway, I designed the packaging for Fortnum & Mason’s brand new summer favourite of 2015, a champagne ice popsicle. To give it a summery F&M feeling as well as explaining graphically what was inside the packaging, I used F&M’s brand colour eau de nil and adding fizzy champagne bubbles to the twirled stripes.