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Foundation.fm | Social Media Strategy & Brand Development

  • Emily Chappell

Foundation.fm is a female-led community radio based in London Provided a brand audit to refine the station’s unique selling point, tone of voice, look & content. I’ve created & now implementing a strategy to increase social following and engagement. Likes per post have increased as due to an interaction-led approach to content & post optimisation. Hit 10k followers, supported the lockdown series #FoundationFromHome and concepted for their Converse #CreateFromHome collab inviting FFM audience to submit a mix that would finish off a b2b with 7 Foundation DJs which had over 200 entries. Twitter: @foundation_fm Instagram: @foundation.fm Facebook: Foundation.fm

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