France Adot is a french organisation communicating and educating about what is organ donation.
As part of a contest, the association asked for a new brand identity as theirs was out dated from the 80s. The brief was blank and free to do anything with only the matter of being able to communicate to anyone (any age or gender).
The project was to be created in team and the content to produce was: a new logo, brand identity, website, digital and offline campagne and a new leaflet.
Our approach and concept for this challenge was “un lien qui transmet la vie” or “a link which transmits life” as a conceptquote/slogan behind the name of the organisation and all its new design and identity. In the other hand, the challenge was to create an identity that could talk to everyone, from children to adults, with any social background, delivering a clear way of finding the informations and providing a comfort feeling, avoiding any kind of pressure for this sensitive subject that is organ donation. During this project, I’ve been leading the logo art direction and design, all collateral materials design as well as the leaflet-brochure layout design (as presented).