• James Anderson
  • Oliver Gibbs

Frasers is a fearless collection of the world's most iconic sporting, luxury and retail brands. Frasers, also known as House of Fraser, approached us to design a new iOS app from the ground up for their national department stores. No stranger to pushing the boundaries of traditional retail environments, Frasers was keen to provide customers with the same elevated experience from the comfort of their own home. We produced a design which reflected the quality of the brands on offer in Frasers' department stores. We made it easy for you to; discover new designers, quickly find items by taking a photo or scanning a barcode, receive live recommendations as you browse the store and pay in one tap with Apple Pay.