The eponymous Fred Perry brand originated in the late 1940s, when the tennis player himself was responsible for designing the iconic polo shirt with the Laurel Wreath logo. Beginning life as a simple white tennis shirt, it was subsequently adopted by youth culture, thus making the brand the first to crossover from sportswear to street wear. Initially requested to review and rationalise the Laurel Wreath identity, our tenure has extended to art directing their recent campaigns and editorial shoots as well as providing visual merchandising solutions for their stores across the globe.
Photography - Coco Capitan
Companies
Fred Perry
- Fashion and Textiles