Frederic Mallé Fragrance Book

Tasked with designing a perfume package for Estée Lauder to pitch to hi-end perfume brand Frederic Mallé, the principle aim was to create prototype visuals for a book-style package with hidden fragrance consealed within cut out. Fitting inside an outer sleeve to ensure the perfume is safely secured, the book is complete with introduction pages detailing the perfumer’s bio / story and detail on the fragrance itself. Following a sucessful pitch this book package and perfume would be produced and released as a bespoke gift product for Frederic Mallé.