paul webb

paul webb

Graphic DesignerUnited Kingdom
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Pip Jamieson
Matt Willey
Julie-Anne Vergez
paul webb

paul webb

Graphic DesignerUnited Kingdom
About me
Passionate about clean design with purpose I am a Graphic Designer with a sharp eye for detail and effective design communication. With solid studio and client-side experience across digital and print I am an advocate of strong visual identity expressed through engaging, eye catching design. Aesthetically focused yet logical I approach design briefs with enthusiasm and an open mind.
Projects
  • GPIM Brand Identity
    GPIM Brand IdentityBrand identity concept for City-based Investment Management Business. For for this newly established company I wanted to create a brand look that is both clean and business-like, but with the intention of overhauling any visual notion of stuffiness financial institutions sometimes project. With a mechano influenced logo and use of grid based design / Swiss Type aesthetic, my aim was to communicate a neutral, minimalist look that plays on the theme of building connections.
  • Mr Hobbs - Thames Gin
    Mr Hobbs - Thames GinMr Hobbs, a Henley based Gin Manufacturer wanted to explore design possiblities for a new gin aimed primarily at a younger, less localised market. Named 'Thames Gin' they wanted their gin to be able to reach an untapped metropolitan, middle income demographic, but crucially, without alienating their more established traditionally Middle-English consumer base. With this in mind the look and feel reflects the need to maintain an element of heritage but with a craft beer aesthetic that has become
  • Nine Impressions Brand Identity
    Nine Impressions Brand IdentityReinvention of Nine Impressions brand identity to work initially across print stationery and to later be implemented across print, digital & social. In this project my two primary aims were to create a logo and brand look that is simplistic, modern whilst also maintaining a nod to the current identity. I chose vibrant red to convey both passion & positivity as well as professionalism. For font use I opted to combine a clean grotesk font to contrast the chunky serif logo that together balance a c
  • Sevenstar Brand Identity
    Sevenstar Brand IdentityBrand Identity for Financial Consultancy. For this project the aim was to create a fresh identity that is simultaniously cutting edge & modern, as well as discerning in appearance. Developing the flame icon to communicate both growth and prosperity, I chose to set this against a dark green with white text and liberal gold foiling to convey a refined appearance.
  • Peak Cafe Branding
    Peak Cafe BrandingThis project was a pitch to a popular coffee house located on the Island of Koh Lanta, Thailand. The pitch was a new logo and development of brand identity. I opted for a simple yet recognisable type-based logo combined with a wavy pattern and red hills, which are representative of the cafe’s location situated between the coast and nearby inland hills.
  • M.A.C. Diwali Gift Boxes
    M.A.C. Diwali Gift BoxesThe Glowkit & Lip kit boxes are part of a range of bespoke gift boxes specially created for M.A.C across Travel Retail destinations to coincide with Diwali 2019. Using adpated global creative, the gift boxes are gold foiled to convey a light theme as well as the spiritual nature of the Diwali festival. These boxes were supported by social media assets and airport lightbox displays.
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Work history
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    Graphic Design / Creative ArtworkerNine Impressions
    London, United KingdomFull Time
    - Design lead for intergrated design and artwork across digital, packaging, social, POS and print for Estée Lauder & Shiseido brands including Clinique, M.A.C, Bare minerals, Jo Malone, Bobbi Brown, Aveda and Origins. - Creation of digital assets and brand landing pages for Travel Retail sites such as Dufry, The Loop & Dubai Duty Free. - Video edits and retouching of product shot imagery for Jo Malone social media accounts. - Design and artwork across brochures, product guides and supporting colateral for Estée Lauder brands. - Creation of large scale digital screen & print OOH advertising for Estée Lauder brands within UK & EMEA airports. - Directed package design for winning pitch resulting in creation of bespoke Frederic Mallé perfume packaging. - Design and brand identity for smaller business across healthcare, financial and beverage industry sectors. - Placement at Farringdon agency working across design & artwork for re-brand of investment management company Tilney.
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    Freelance Graphic Designer & Creative ArtworkerVarious
     - London, United KingdomFreelance
    - Various in-house and agency based Creative Artworker positions. - Work included agency pitch books / brochures, large scale graphics / banners / vinyls, brand books, business logo designs, editorial / advertorial layouts, online assets, staff photography and presentation design. Clients include: Estée Lauder Jamesons Vizeum iProspect Carat HIPP Foods Interprise Storylab Investis Universal Pictures Open Health Group CBRE Hotels Dennis Publishing
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Skills
  • Advertising
  • Branding
  • Print Design
  • Typography
  • Design
  • Logo Design
  • Illustrator
  • Indesign
  • Office
  • Photoshop