About me
Passionate about clean design with purpose I am a Graphic Designer with a sharp eye for detail and effective design communication. With solid studio and client-side experience across digital and print I am an advocate of strong visual identity expressed through engaging, eye catching design. Aesthetically focused yet logical I approach design briefs with enthusiasm and an open mind.
Projects
- GPIM Brand IdentityBrand identity concept for City-based Investment Management Business. For for this newly established company I wanted to create a brand look that is both clean and business-like, but with the intention of overhauling any visual notion of stuffiness financial institutions sometimes project. With a mechano influenced logo and use of grid based design / Swiss Type aesthetic, my aim was to communicate a neutral, minimalist look that plays on the theme of building connections.
- Mr Hobbs - Thames GinMr Hobbs, a Henley based Gin Manufacturer wanted to explore design possiblities for a new gin aimed primarily at a younger, less localised market. Named 'Thames Gin' they wanted their gin to be able to reach an untapped metropolitan, middle income demographic, but crucially, without alienating their more established traditionally Middle-English consumer base. With this in mind the look and feel reflects the need to maintain an element of heritage but with a craft beer aesthetic that has become
- Nine Impressions Brand IdentityReinvention of Nine Impressions brand identity to work initially across print stationery and to later be implemented across print, digital & social. In this project my two primary aims were to create a logo and brand look that is simplistic, modern whilst also maintaining a nod to the current identity. I chose vibrant red to convey both passion & positivity as well as professionalism. For font use I opted to combine a clean grotesk font to contrast the chunky serif logo that together balance a c
- Sevenstar Brand IdentityBrand Identity for Financial Consultancy. For this project the aim was to create a fresh identity that is simultaniously cutting edge & modern, as well as discerning in appearance. Developing the flame icon to communicate both growth and prosperity, I chose to set this against a dark green with white text and liberal gold foiling to convey a refined appearance.
- Peak Cafe BrandingThis project was a pitch to a popular coffee house located on the Island of Koh Lanta, Thailand. The pitch was a new logo and development of brand identity. I opted for a simple yet recognisable type-based logo combined with a wavy pattern and red hills, which are representative of the cafe’s location situated between the coast and nearby inland hills.
- M.A.C. Diwali Gift BoxesThe Glowkit & Lip kit boxes are part of a range of bespoke gift boxes specially created for M.A.C across Travel Retail destinations to coincide with Diwali 2019. Using adpated global creative, the gift boxes are gold foiled to convey a light theme as well as the spiritual nature of the Diwali festival. These boxes were supported by social media assets and airport lightbox displays.
+ View all
Work history
N
N
Graphic Design / Creative ArtworkerNine Impressions
London, United KingdomFull Time
- Design lead for intergrated design and artwork across digital, packaging, social, POS and print for Estée Lauder & Shiseido brands including Clinique, M.A.C, Bare minerals, Jo Malone, Bobbi Brown, Aveda and Origins.
- Creation of digital assets and brand landing pages for Travel Retail sites such as Dufry, The Loop & Dubai Duty Free.
- Video edits and retouching of product shot imagery for Jo Malone social media accounts.
- Design and artwork across brochures, product guides and supporting colateral for Estée Lauder brands.
- Creation of large scale digital screen & print OOH advertising for Estée Lauder brands within UK & EMEA airports.
- Directed package design for winning pitch resulting in creation of bespoke Frederic Mallé perfume packaging.
- Design and brand identity for smaller business across healthcare, financial and beverage industry sectors.
- Placement at Farringdon agency working across design & artwork for re-brand of investment management company Tilney.
V
V
Freelance Graphic Designer & Creative ArtworkerVarious
- London, United KingdomFreelance
- Various in-house and agency based Creative Artworker positions.
- Work included agency pitch books / brochures, large scale graphics / banners / vinyls, brand books, business logo designs, editorial / advertorial layouts, online assets, staff photography and presentation design.
Clients include:
Estée Lauder
Jamesons
Vizeum
iProspect
Carat
HIPP Foods
Interprise
Storylab
Investis
Universal Pictures
Open Health Group
CBRE Hotels
Dennis Publishing
+ Show more
Skills
- Advertising
- Branding
- Print Design
- Typography
- Design
- Logo Design
- Illustrator
- Indesign
- Office
- Photoshop