Nine Impressions Brand Identity

Reinvention of Nine Impressions brand identity to work initially across print stationery and to later be implemented across print, digital & social. In this project my two primary aims were to create a logo and brand look that is simplistic, modern whilst also maintaining a nod to the current identity. I chose vibrant red to convey both passion & positivity as well as professionalism. For font use I opted to combine a clean grotesk font to contrast the chunky serif logo that together balance a contemporary with traditional feel.